What Makes Bottled Water A Lucrative Business In Kenya

Bottled water is a lucrative business in Kenya due to several factors that make it a desirable and in-demand product. In this article, we will look at what makes bottled water a lucrative business in Kenya. We will discuss key factors that has aided the growth of bottled water in the Kenyan market. Later in the article we will also highlight the machinery needed in this type of business and where to acquire them.

What makes bottled water a lucrative business in Kenya – key factors that has aided the growth of bottled water in the Kenyan market.

In summary these factors include: lack of access to safe drinking water, health concerns, convenience and growth of the middle class. Let us discuss them one by one below.

Lack of access to safe drinking water:

In many parts of Kenya, access to clean and safe drinking water is limited, and as a result, bottled water has become a popular alternative for people who want to avoid consuming contaminated water.

Lack of access to safe drinking water is a significant problem in many parts of Kenya, particularly in rural areas, where water sources are often contaminated by pollutants, bacteria, and other harmful substances. As a result, people living in these areas are at risk of contracting waterborne diseases, which can be life-threatening, especially for young children and the elderly. According to the United Nations, over 40% of Kenyans lack access to safe drinking water.

In response to this problem, bottled water has become a popular alternative for people who want to ensure that the water they consume is safe and free from harmful contaminants. Bottled water companies in Kenya have taken advantage of this demand, providing high-quality, purified, and mineral-enriched water to consumers. They have also provided various sizes of bottled water, from small to large, to cater to the different needs of their customers.

In conclusion, the lack of access to safe drinking water in many parts of Kenya has created a ready market for bottled water companies. While bottled water provides a reliable and convenient source of safe drinking water, there is still a need for sustainable solutions to address the root cause of the problem, including the provision of safe and affordable water sources in rural areas.

Health concerns:

With an increasing number of people becoming health-conscious and concerned about the quality of the water they consume, bottled water is seen as a healthier and safer option compared to tap water. The increasing number of health-conscious consumers in Kenya has created a demand for safe and healthy drinking water, making bottled water a popular option. Bottled water companies have responded to this demand by providing high-quality, purified, and mineral-rich water that is perceived as healthier and safer than tap water.

In recent years, there has been a growing awareness among Kenyans about the importance of consuming safe and healthy drinking water. This has been partly fueled by media reports about the contamination of water sources and the risks associated with consuming water that is not safe. As a result, many people have become health-conscious and are seeking out alternatives to tap water, including bottled water.

Bottled water is perceived as a healthier and safer option compared to tap water because it undergoes a strict purification process that removes impurities and contaminants, leaving behind clean and mineral-rich water. Additionally, bottled water companies in Kenya have taken steps to improve the quality of their water by adding essential minerals, such as calcium and magnesium, to their products. These minerals are important for maintaining good health and are often lacking in tap water.

However, some people have raised concerns about the environmental impact of bottled water, particularly the use of plastic bottles, which can take hundreds of years to decompose. Efforts have been made to address this issue through recycling initiatives and the promotion of eco-friendly alternatives, such as reusable water bottles.

Convenience:

Bottled water is convenient for people who are always on the go and do not have access to safe drinking water. It is also a popular choice for outdoor events and activities, making it a profitable business for companies that supply it.

Consumers are drawn to the convenience of bottled water, as it is readily available in supermarkets, stores, and vending machines. It is also often served at public events and functions. The ease of access and the perception of bottled water as a premium product make it an attractive option for many health-conscious Kenyans.

The convenience of bottled water has made it a popular choice for people who are always on the go and do not have access to safe drinking water. This is particularly true in urban areas where people are often busy and do not have time to filter or boil tap water. Bottled water can be easily purchased from supermarkets, corner shops, or vending machines and consumed on the go, making it a quick and easy solution for people who need to stay hydrated throughout the day.

Bottled water is also a popular choice for outdoor events and activities, such as sports events, concerts, and festivals. These events attract large crowds of people who need a convenient and reliable source of drinking water. Bottled water companies have taken advantage of this demand by providing their products in large quantities and supplying them to event organizers. This has created a lucrative business for companies that supply bottled water, particularly during the hot and dry season in Kenya when people are more likely to be dehydrated.

Additionally, bottled water is often served at hotels, restaurants, and cafes, particularly in tourist areas, where visitors may not be familiar with the local water sources. Providing bottled water to customers is seen as a way to offer a premium service and ensure that customers have a safe and enjoyable experience.

However, the convenience of bottled water has raised concerns about its impact on the environment, particularly the use of plastic bottles, which can take hundreds of years to decompose. As a result, some companies have started to use biodegradable or reusable bottles as a way to address this issue.

Growth in the middle class:

Kenya’s middle class has been growing steadily in recent years, with increased economic stability and a growing number of opportunities for employment and entrepreneurship. As a result, there has been a significant increase in disposable income, which has led to a change in consumer spending patterns. The middle class in Kenya is increasingly looking for premium and branded products, including bottled water, as a way to demonstrate their status and social standing.

Bottled water companies in Kenya have responded to this trend by offering premium and high-end products that cater to the growing demand for branded products. This includes bottled water that is sourced from unique and exotic locations, as well as products that are marketed as being rich in minerals or having specific health benefits. This has created a competitive market, with companies vying for the attention of the middle class consumer by offering unique and exclusive products that set them apart from their competitors.

The growth in the middle class has also led to an increase in the number of high-end hotels, restaurants, and cafes that cater to this market segment. These establishments often offer bottled water as a premium product, with prices that reflect the exclusivity of the brand or the unique source of the water. This has created a lucrative market for bottled water companies that can offer a high-end product to meet the demand of this market segment.

In addition, the growth of the middle class has created a market for bottled water companies to expand their product lines to include other premium products, such as flavored or vitamin-enhanced water. This has further increased the appeal of bottled water among the middle class, who are willing to pay a premium for products that are seen as healthy and exclusive.

Conclusion

In conclusion, we can say that bottled water is a business that has great potential. From the above observations what makes bottled water a lucrative business in Kenya it is evident that with careful planning and implementation, the business can rake in millions of shillings. However you also need to know that the current environment isn’t a guarantee that it will remain favorable to new entrants. Conditions tend to change due to regulations/policies and trends. 

Machines needed in investing in bottled water

Water purifiers

If you are interested in investing in this lucrative market, you need high quality water purification machines like reverse osmosis water purifiers. RO machines help you to purify your own water which is more cost effective than buying purified water. It is also more efficient because you can purify water any amount of water at your convenience. Relying on being supplied with purified water might cost you business if the supplier fails to come. On the other hand, the margins are much smaller because you are paying at supplier markup price and transportation cost.

Water vending machines and related equipment

You also need water vending machines also known as water station machines or water vending ATMs or water dispensers. These help you in filling up your bottles in a quick convenient manner.

We are the leading dealers of high-quality water purifying machines and water vending equipment in Kenya. We are a trusted dealer you can never go wrong with because our machines come with 13 months warranty and after sale service.

Get in touch with us if you need either a water purifier or a water vending machine

Get in touch with us today if you need either a RO water purifying system or water vending machine for filling up your bottles.

You can reach us via WhatsApp, email, phone call, contact form or even leaving a message below.

Alternatively, you can visit our offices in Kimbo Ruiru at the Toll bus stop next to Rubis Petrol Station.  The google map below can also help locate us.

Watertech is your trusted water vending and RO machines in Kenya. We look forward to serving you.